TribeCoin

The digital currency for brands. Fans earn it by completing missions and spend it on the brand's products. I led the design of the Marketing Site and Web Responsive App.

 

 

Platforms: Web, Mobile Web

Disciplines: UX, UI, Prototyping, User Testing

Tools: Figma, Webflow

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The problem

Brands are looking for a way to clearly itemize and incentivize the type of content that's created for their platform and social media. 

Initial Concepts

The original concept was a web app that acted as a gateway for fans to earn TribeCoin for multiple brands. 

User Research

The CEO and I showed the initial concept to a number of brands to get their feedback. A common theme was the idea of a product that could act as an extension of their own brand. So they could track and incentivize their fan base without losing their branding.

 

After my interviews, I synthesized all the feedback into an affinity diagram using Trello. I used the split my interview findings into “People” and “Themes” and gave each interviewee a designated color to see all the overlapping sentiments.

Finding Product Market Fit

TribeCoin creates value for fans & customers. They complete missions and spend digital currency on the brand's products creating a sustainable product life cycle & ecosystem.

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Social Login & Follow Mechanic

Whitelabel Solution

Brands are looking for a way to clearly itemize and incentivize the type of content that's created for their platform and social media. 

Marketplace

Brands sell their products or services to their Tribe for TribeCoin.

 

Missions

Complete missions to earn TribeCoin

Shopping Cart & Checkout 

Using Figma

I chose Figma to design the interface because of it's advanced theming, component library, and sharability with clients and stakeholders

Marketing Website

Initially, the marketing site was aimed at both fans and brands. After speaking with brands, I decided to position the site marketed towards them with an emphasis on getting a demo of the product as the main value prop.

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Live Website

Used webflow to prototype, animate, and publish the live website.