TaskRabbit let's you find trusted help for everything on your to-do list from cleaning to home repairs. I worked across two cross-functional teams serving a 2 sided marketplace (Client & Tasker). I designed projects for Responsive Web and React Native, a mobile app framework.
The goal of the qualitative research study was to understand how behaviors shift depending on environments and how contextual factors affect a user’s decision to choose one device over another. I worked alongside a user researcher to collect qualitative data on a regular basis over 10 days.
People transitioned between different devices throughout one single booking experience on TaskRabbit. The recommendation from this study was to prioritize communications and coordination features in the mobile app and design more robust browsing and research features for the web.
I tested the ideal version of the new iOS storefront with 6 new and exisiting Client’s to get their initial reactions and feelings of the new layout. How do they interpret the content in each section? How would they use it to find what they’re looking for? Anything helpful or not helpful? What would be most helpful for moving forward?
Repetitive contents created confusion among the participants. They were not sure what the differences were and why they were seeing so many options in different way. If it's not relevant to what the Client has in their mind, it’s more of a distraction to Clients then helpful content when booking.
Integrating cross platform features
I previously worked on a carousel for the web featuring popular tasks based on actual descriptions from Clients inputs. I ported over this familiar interaction into the native mobile experience to give Clients a more personalized experience.
We shipped these designs in a single market first to test as a baseline for further development globally. We launched an MVP version in the UK first since it was our worst performing market and so that we could could leverage learnings to support new registrants as we grow into new markets.