I pursued a hybrid approach on both iOS and Android, adapting functional platform design paradigms, infused with pragmatism, delight, and meaning. The goals were to establish consistency across platforms, satisfy the current user base, and enhance the overall experience. I was invited by Invision to write a blog post and give a webinar about working mobile first.
The goal of this feature was to create feedback loops, boosting engagement by integrating push notifications and alerts around shared content, giving our users a reason to keep coming back. At its core was the ability to share with anyone in your social network via email, create chats around content with multiple people, and receive push notifications.
Using various testing methods, I make informed decisions during each step of the design process, assessing the validity of design elements within the app. For the chat feature, I did heat map testing to get feedback on what was working and what wasn't. Also, implementing A/B tested different scenarios to see which text label or icon communicated better and resulted in higher CTR (Click through rates).
I based the following personas off of solid research from the demographic data I gathered. The descriptions for each persona contained the deeper concepts behind their reasoning, reactions, and guiding principles. To actually develop empathy, you need the deeper, underlying reasoning behind their preferences and motivations.