I pursued a hybrid approach on both iOS and Android, adapting functional platform design paradigms, infused with pragmatism, delight, and meaning. The goals were to establish consistency across platforms, satisfy the current user base, and enhance the overall experience. I was invited by Invision to write a blog post and give a webinar about working mobile first.
The goal of this feature was to create feedback loops, boosting engagement by integrating push notifications and alerts around shared content, giving our users a reason to keep coming back. At it's core was the ability to share with anyone in your social network via email, create chats around content with multiple people, and receive push notifications. Also, it's the only product that offers a logged out experience to chat about discoveries.
I don’t just rely on my gut instinct and design knowledge: user research findings and current usage data add richness and nuance to my decisions. After doing initial user testing we landed on implementing a carousel interaction on the home screen, as well as the ability to push the floating button to load a new page. Also, I A/B tested different scenarios to see which of them worked best, optimizing the design even after the first implementation was completed. Using various testing methods, I made informed decisions during each step of the design process, assessing the validity of design elements within the app.
I based the following personas off of solid research from the demographic data I gathered. The descriptions for each persona contained the deeper concepts behind their reasoning, reactions, and guiding principles. To actually develop empathy, you need the deeper, underlying reasoning behind their preferences and motivations.