Client: StumbleUpon

Platforms: iOS & Android

Disciplines: Visual design, Interaction, Wireframing, User Testing, Prototyping

Awards: Webby Award (Mobile Sites & Apps: Entertainment category, 2015)

I pursued a hybrid approach on both iOS and Android, adapting functional platform design paradigms, infused with pragmatism, delight, and meaning. The goals were to establish consistency across platforms, satisfy the current user base, and enhance the overall experience. I was invited by Invision to write a blog post and give a webinar about working mobile first.

stumbleupon-10stumbleupon-10

I created a benefit focused onboarding experience to explain the core functions of the app and how to use it. It was focused on walking the users through the most common actions, profile creation process, and included finding and adding friends or interests.

StumbleUpon Chat

 

Chat About Websites

The motivation for this feature was to create feedback loops, giving our users a reason to keep coming back to the app, boosting engagement by integrating push notifications and alerts around shared content. The features that had to made it into the first release was the ability to share with anyone in your social network via email, create chats around content with multiple people, and receive push notifications. It's also the only product that offers a logged out experience to chat about discoveries.

User Testing

I don’t just rely on my gut instinct and design knowledge: user research findings and current usage data add richness and nuance to my decisions. After doing initial user testing we landed on implementing a carousel interaction on the home screen, as well as the ability to push the floating button to load a new page. Also, I A/B tested different scenarios to see which of them worked best, optimizing the design even after the first implementation was completed. Using various testing methods, I made informed decisions during each step of the design process, assessing the validity of design elements within the app.

stumbleupon-25stumbleupon-25
stumbleupon-40stumbleupon-40

For this feature I also did heat map testing to get feedback on what was working and what wasn't. 

Pattern Library

I created and help maintain a collection of design patterns. These patterns have been essential in enabling consistency within and across our platforms.

 

stumbleupon-32stumbleupon-32

I based the following personas off of solid research from the demographic data I gathered. The descriptions for each persona contained the deeper concepts nehind their reasoning, reactions, and guiding principles. To actually develop empathy, you need the deeper, underlying reasoning behind their preferences and motivations.