Framing the problem
Achieving long-term weight management success often becomes a tedious, never-ending obstacle. Losing weight can be fun; the Shapa journey takes your personality, habits, and environment into account while devising a perfectly tailored program to help you achieve healthy milestones.
I started by whiteboarding the app to quickly create user flows to figure out the overall flow of the app. I kept user and business objectives in mind to accomplish these pre-defined goals. I find it's most efficient to get a bunch of ideas/iterations on paper without investing too much time in a design application to create a flow.
The team and I ended up choosing a cherry wood finish which implies a more sophisticated, high-end product for the first version. After launching to the public we also included a more sporty orange color, which aligned with our brand color and resonated with our younger users.
One of the primary challenges was creating a feedback mechanism to hook people. Shapa "Age" is a health metric that turns users data into one easy-to-understand number that takes into account your age, gender, weight and other unique signals to change the way we think about our current age equivalency. Shapa color is an easily understandable visual cue to increase the probability of long-term weight loss success.