Every day you see your friends on social media but it can be challenging getting off the screen and meeting up IRL (In Real Life). Mappen allows the daily routine of sharing your whereabouts with friends easier and lets you get together and share life in real time with your close friends.
Cheer plans & locations
I wanted to add delightful micro-interactions to engage our users, enabling them to interact with the product in an intuitive and effective way. I fine-tuned this animation alongside our iOS developer, Michael, to make the user experience delightful and satisfying.
Our design team started with sticky notes with each one containing a problem identified from our research. We started by sorting the stickies into groups so as to gain new patterns of thinking and reveal new ideas about the user’s perspectives. We fleshed out user-centric ideas in a creative way so we could create the ideal user experience for primary and secondary users.
The goals of onboarding were to let new users know about Mappen’s value prop, build trust, so that users feel comfortable and excited about Mappen. I decided to introduce the value prop in a fun way which not only led to fewer skips but during our usability tests participants got a firmer grasp of the app. Introducing UI tutorials in context also helped first time users.